A glass of wine and the "aha" moment



A little over three years ago I took the leap of hanging out a shingle.  After years of working in asset management and over ten years of studying wine, I wanted to marry two things I love - wine and markets - so I set out to build a wine advisory consulting company. Working with private collectors, I quickly realized that they found engaging with and managing their collections to be a challenge. After spending several years providing insights based on data that I would manually collect from various sources, I realized there had to be a better way to aggregate this data so clients could more easily manage their collections.  So I set out to build Vinolytics, a data visualization tool that enables wine collectors and their advisors to easily engage with their wine.  Wine is the one collectible that truly does "go to zero". Helping to ensure that does not happen, and maximizing the time one has with their wine, was a driving factor behind Vinolytics. Clients have invested the time and money to build beautiful collections, the last thing they want is for the wine not to be enjoyed before the end of its natural life cycle, or for someone else not to enjoy it if they can't. 

At the end of the day, for me, wine is meant to be consumed and enjoyed and should bring meaning to life's journey. If you have ever spent time in a vineyard, talked with a winemaker, or had the opportunity to drink 20 or 25 year old Bordeaux or Burgundy and have that "aha" moment, you know what I am talking about. By building Vinolytics and providing our advisory services we are looking to make wine easier to manage, to engage with, and most importantly to enjoy. 


Combining an abiding interest in wine with more than 20 years of investment experience as both a portfolio manager and sell-side research analyst, Jennifer Williams-Bulkeley founded AOC Advisors in 2012. The firm was a natural outgrowth of her prior work in London, where she spent more than 13 years working in the finance industry and investing in wine, buying in the London market, and honing her expertise in the field. While in London, Jennifer managed equity and debt portfolios for alternative asset managers and also developed and marketed a proprietary research product focused on the equity and credit markets geared    toward alternative investors.

Jennifer is an Associate Member of the Institute of Wines and Spirits (AIWS) and is a graduate of the Wine and Spirit Education Trust (WSET) Diploma Program (DWS), one of the top accreditations in the wine trade. She earned her BA in economics and history from Trinity College in Hartford, CT. 

Jennifer has spoken all over the world on the fine wine market and conducted tastings of some of the world's finest wine and enjoyed the company of the wonderful personalities the wine industry attracts. See Jennifer's visual journey here. 


Technology Team

Vinolytics is built on a collaborative effort by computer science and economics students from various schools and backgrounds. We set out to build a development team that is experimental, resourceful, creative, dedicated and patient. At Vinolytics we want to build a development platform that is fluid, inspires learning, encourages responsibility, and most importantly is not afraid of bugs. 

Learn more about working at Vinolytics from two of interns we found at TechGen

Interested in joining our development team or learning more jwb@vinolytics.com

Vinolytics is heaquartered in Boston, MA.

20 Park Plaza, Suite 400
Boston, MA 02216
(617) 990 - 6840